Content-as-a-service (CaaS) enables brands to source high-quality, customized content from experienced writers on-demand without major in-house resource investments. DigiPalla offers end-to-end CaaS in line with brand style guides and preferred formats.
The modular structure allows flexibility to commission content ranging from blog posts to elaborate eBooks across diverse subjects. Teams of subject matter experts and creative writers conduct extensive research before presenting insightful and engaging narratives in conversational tones for enhanced context.
The CaaS approach also covers various multimedia formats like infographics, interactive modules, videos as well as podcast scripts along with distribution across chosen channels – websites, social networks and email marketing campaigns. Formats can further be tweaked for an omnichannel experience.
CaaS is powered by collaboration tools with options for iterative feedback and reviews to align with evolving content strategies. All content is created after analysing target personas, latest trends as well as current search metrics and optimized accordingly with calls-to-action, enabling content promotion.
A reliable CaaS partner essentially serves as a virtual content marketing department for brands looking to frequently publish informative and promotional content cost-effectively while retaining creative control. This frees internal teams to concentrate on core operations.
Content Schedule
- Structured content scheduling forms the blueprint for consistent publishing aimed at content marketing strategies.
- DigiPalla collaborate with clients to formulate monthly/quarterly schedules outlining topics, formats, target lengths, tones, optimal publishing dates plus promotion plans across owned channels and guest publications based on target personas, campaign goals and metrics from previous content.
- Teams of writers then coordinate assignments allowing sufficient time for research, drafting, reviews/approvals per schedule.
- Scheduling enables planned usage of budgets, sets clear expectations around deliverables to maintain queues facilitating streamlined requests from ideation to publication of quality, engaging content.
Content Campaign
DigiPalla help devise integrated content marketing campaigns encompassing multiple formats like blog posts, infographics, videos and podcasts structured around specific topics that resonate with and engage target buyer groups.
Campaigns boost brand awareness and establish thought leadership.
Strategists research subjects to identify information gaps, trends and questions which quality content can address effectively.
Campaigns feature varied content types, tones and publishing channels allowing consistent visibility over 3-6 months.
Promotional techniques like emails, social media and influencer outreach coupled with search optimization direct relevant traffic to campaign assets.
Performance is tracked via lead generation, conversions and engagement metrics providing insights to optimize future campaigns for sales impact.
Content Management
Efficient content management streamlines collaborations, publishing workflows plus post-publication performance tracking in content creation processes..
Content writing services utilize online content management systems like WordPress and Drupal which feature user dashboards, drag-and-drop page builders, SEO-optimized websites and inbuilt analytics.
Customized user permissions allow secure access for content submissions, reviews/approvals, centralized asset management as well as scheduled publishing.
Inbuilt analytics present post-performance insights on visits, clicks, downloads and conversions per asset. Integrations with email marketing, social media management and learning management systems enable wider content promotion, distribution and utilization analysis.
Robust CMS powers impactful content operations from end-to-end.
Content Strategy
Content writing agencies collaborate with clients to formulate data-backed content strategies aligned to overarching marketing and business goals.
Initial brainstorming identifies audience groups and their key interests, questions, preferred formats as well as media consumption habits.
Competitor analysis filters subjects with oversaturated content.
Teams define overarching themes and monthly topics based on target keywords which attract high search volumes and have intent-rich buying potential.
Platform selection balances owned, earned and paid channels across websites, social media and syndication.
Content scheduling outlines multiple formats across subjects for 6-12 month plans aimed at lead nurturing.
Strategies also define crucial success metrics and ROIs for optimal visibility, traffic growth, conversions and reinforced brand authority.
Content Creation
DigiPalla adheres to stringent content creation workflows directed by an assigned content strategist who coordinates with clients to frame expectations before onboarding writers specializing across industries and formats.
Writers undertake thorough research through latest industry data, interviews and online resources to develop insightful narratives, seamless storytelling and impactful thought leadership packaged attractively across blogs, articles, whitepapers, case studies etc.
Content progresses through iterative reviews before final publishing.
Teams further optimize content for search visibility through metadata optimization, catchy titles/summaries, links and sharing.
Published assets become clickable, shareable information hubs reflecting brand expertise designed to engage, inform and influence buyer decisions.
Niches We Offer
Selecting a clear content niche focuses your blog or website on specific target audiences allowing deeper exploration of topics relevant to their interests and questions.
Specialized knowledge and concentrated content production in a well-defined area establishes thought leadership and community trust.
This attracts visitors seeking expertise ultimately driving sustained growth in organic traffic, lead generation, and revenues through contextual affiliate links, premium memberships or related product sales.
Tech – Expert technology tutorials and news content in 1000+ word in-depth analyses of innovations, gadgets, solutions and industry trends written by specialist tech journalists.
Health – Evidence-based 500-word health advice articles exploring medical conditions, treatments, wellness and nutrition authored by healthcare professionals.
Engineering – Highly researched 2000+ word engineering whitepapers by technical project consultants covering industry processes, case studies and practical applications.
SEO – Tactical 1500-word SEO guides on technical optimization techniques, algorithms and ranking strategies penned by certified marketing experts.
WordPress – Practical WordPress tutorials in 500 words focusing on website development, customization, plugins, themes, tricks and troubleshooting by seasoned developers.
Social Media – Punchy 400-word social media tips, blog posts and podcast transcripts by experienced social media marketers discussing latest platform updates, campaigns and best practices.
Any Other Niche – We also write content based upon the request of the client in other niches like fashion, finance, personal grooming etc. Each niche has different rates and based on expertise.
